Wednesday, July 17, 2019
3m Innovation Case Study
1-What are the roots of 3Ms tillage of entrepreneurship and innovation? What were the report tenets of this culture as they emerged oer time? 3M goes back to 1902 when five Minnesota occupationmen established the Minnesota Mining and Manufacturing Co. to mine a min successionl that they thought was corundum, which is ideal for making emery paper. The mineral, however, sullen out to be low-grade anorthosite, nowhere airless as suitable for making smoothen, and the company nearly failed. To try and salvage the business, 3M turned to making the sandpaper itself using materials purchased from another source.In 1907, 3M hired a twenty-year-old business student, William McKnight, as assistant bookkeeper. This turned out to be a pivotal move in the story of the company. The key to institutionalizing innovation at 3M has been the principle of enduring money. The basic idea is that producing revolutionary new produces requires square(a) long-term investments, and often repeated f ailure, before a major devoteoff occurs. Another key portion of 3Ms innovative culture has been an emphasis on duel career tracks.Right from its early days, more(prenominal) of the key players in 3Ms history, people like Richard Drew, chose to staying research, routine down opportunities to go into the management side of the business. Although 3Ms innovative culture emphasizes the role of technical employees in producing innovations, the company also has a strong usage of emphasizing that new product ideas often perplex from watching customers at work. 2. What were the strengths of the organization and culture of 3M during the McKnight to DeSi-mone era? What were the potential weaknesses?Leadership, CEO George Buckley is extremely respected, and 3M is repeatedly recognize as a top company for ontogenesis leaders. Innovation gets a load of these stats patents awarded researchers world replete(p). In many ways, 3M was ahead of its time in management ism and human resource pra ctices. Geographically diverse 63 percent of sales are outside of the unite States the company has operations in more than 65 countries. Diverse in terms of revenue streams, too. 3M has sestet key business units, none of which account for more than 33% of sales. Financially, there was strong paid a dividend every quarter since 1916. The expansion of 3M into international markets was highly successful. What explains this? What was the drawback with 3Ms international expansion strategy? The first steps abroad occurred in the 1920s. There were some limited sales of wet and dry sandpaper in Europe during the early 1920s. These increased after1929 when 3M get together the Durex Corp. , a joint venture for international irritable product sales in which 3M was involved on with eight other U. S. companies. The international businesses were grouped into an external Division that Sampair headed.From the get go, the company insisted that foreign ventures pay their own way. The compan y would start by trade to a country and working through sales subsidiaries. The philosophy can be reduced to several(prenominal) key and simple commitments Get in early, learn talented and motivated local people, Become a good corporate citizen of the country, Grow with the local economy, American products are not one-size-fits-all around the world, Enforce patents in local countries. Program to encourage new product and new business initiatives born outside the united States.By 1983, products developed under the initiative were generating sales of everyplace $150 million a year. 3M Brazil invented a low-cost, hot-melt adhesive from local raw materials, 3M Germany teamed up with Sumitomo 3M of japan to develop electronic connectors with new features for the world wide electronics industry. By the 1990s 3M started to shift away from a country-by-country management structure to more regional management. Drivers slow this development included the fall of trade barriers, the leap out of trading blocks such as the European amalgamation and NAFTA, and the need to drive down costs in the face of intense global competition.
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